OXIMO in an advertising campaign in the Yanosik app

This is the umpteenth time we have been alongside you drivers in the Yanosik app. The OXIMO banner ad fulfils a dual function, reminding you of an aspect such as good visibility and making it as easy as possible to buy the right windscreen wipers for your car.

What does this consist of?

In the Yanosik app, an OXIMO banner ad appears at the top of the screen. After clicking on it, the user will be taken to the Allegro app (if they have it installed on their smartphone) or to the following web address in their browser:

https://allegro.pl/kategoria/piora-wycieraczek-zestawy-257361?producent=Oximo

This will allow the user to easily select a set of windscreen wipers for their car and purchase it from a sales channel that everyone is probably very familiar with. All the user has to do is select [Make], [Model] and [Type] of the vehicle in the 3 fields.

Yanosik is one of the most popular applications in Poland (around 4.2 million users) when it comes to maps and locators. Analysing the app’s usage data, one can be quite surprised.

If we consider the average time of use of the application, it was over 2 hours 14 minutes.  This means that Yanosik accompanies us on long journeys. This should come as no surprise, the app was primarily developed with drivers in mind, just like OXIMO windscreen wipers, which are being used by more and more vehicle users.

We wish all drivers good visibility with OXIMO wipers and no fines!